There is nothing like the exquisite flavor of a mango and, since its release to the foreign market, its commercialization has suffered from ups and downs for different exporting countries of this tropical fruit. But if mango producers know anything about it, it is resilience and how this has led to being to the mango the most popular fruit in the world.

According to the National Mango Board of the United States, mango consumption has increased thanks to the arduous advertising and research work that has been carried out. Which is demonstrated in the increases and extension of the shipments of the fruit to the North American country.

Manuel Mitchel, executive director of the National Mango Board, made known that shipments rose 11.4% from 493 thousand tons to 549 thousand tons of mangoes for the United States. This achievement was also due to the extension of the export campaign for 8 more weeks, which accounted for some 32 million boxes in total.

Most important achievements of mango in the USA

Among other achievements, Michel comments that in the ranking at the retail level the mango rose to position 12 among the fruits with more weeks and import volume and in the category of fresh cut fruit the mango was positioned within the top 10 as one of the three fresh fruits with the highest growth in retail sales (+ 7.9%) thus reaching the seventh box.

The frozen mango, for its part, obtained the title of the frozen fruit with the highest growth in dollars with 46% in just one year and as if that were not enough, Michel also pointed out that the per capita consumption of mango in the United States rose to 12 % with a registration of 3.63 pounds per person.

How did consumer behavior influence?

Due to the social confinement caused by Covid-19, many consumers chose to follow healthier lifestyles (36%), while others dedicated themselves to traveling through the culinary season (20%) since traveling in itself was not a good plan at that time that is how the National Mango Board adapted its strategies to these new behaviors.

The health, nutrition and versatility of mangoes were the most influential characteristics in the dissemination campaigns, showing them that mango consumption was not only done fresh or in drinks; also in dishes in a digital and geolocated way, obtaining the aforementioned extremely satisfactory results.