Peru is a great power in world agriculture, however, when talking about the success of its exports, it tends to focus on the success of shipments of avocados, blueberries and grapes. But what about mango, a perennial tropical fruit in the market. Will mango exports be able to position themselves in foreign markets like the aforementioned fruit trees?

New consumer trends

The pandemic has shown that there will be situations that will change consumer buying behavior and the sale of fruits was not exempt from this, especially in the United States, one of the main fruit importing markets in the world where mangoes began to grow. take greater notoriety.

Tricia Bramley, director of marketing for the National Mango Board, said that sales of fresh produce online increased greatly at the beginning of the pandemic, just at a stage in which they were seeking to educate consumers about the benefits of mango, whose sales online grew 12%.

Mango is classified as a tropical fruit and one of the challenges to be met in the North American market is that it leaves this label and is known as a main product, which is always within reach and sight, since they have to see them to be able to buy them; in this way, consumers will be able to consider it within their possibilities and enjoy its exquisite flavor fresh or frozen.

New strategies

The National Mango Board has already planned a series of strategies to be included in its plan to increase mango consumption in the United States, including the use of augmented reality as a replacement for sampling and demonstrations made in face-to-face retail stores, joining the mango , with greater emphasis, to sales on platforms and digital channels.