Since export avocados first arrived in China, they have only continued and increased shipments thanks to the growing trend in their popularity with consumers.

Despite the fact that China has fixed markets from where it imports avocados, more and more countries are obtaining permission to export their avocados to the Asian giant, bringing with them new varieties in order for theirs to conquer the consumer's palate.

In China, the promotional campaign was a key point for the accelerated acceptance of avocados. Liu Mosu, CEO of Mr. Avocado, a Chinese supplier specialized in imported avocados, began a promotional tour for this new 2021 campaign, called Ready-to-eat, which will begin with a ceremony in Yunnan province.

Ready-to-eat Chinese avocado export campaign

Mosu, chose the Yunnan province to start this path since it is the most suitable to promote avocado crops in China, however, the tests carried out have not had the best results, as problems continue to appear in the seedlings and planting technology.

Still, Mr. Avocado has not given up, as he hopes that with the improvements in technology, Chinese consumers will soon be able to enjoy local ready-to-eat avocados, but he is aware that there is still a long way to go; first, promoting the cultivation of avocados in Yunnan and second, educating consumers about direct consumption from the field to their table.

As part of the promotion, Mosu commented that advertising pieces have already been incorporated on television, in public transport and local magazines, as well as stands in the main retail stores in the province to invite customers to consume fresh avocados now. become familiar with its taste.

Another difficulty that arises is that consumers do not know what is the ideal time to consume the avocados, they do not know if they are already ripe, if they still need to ripen or if they have already spoiled and part of this is also due to that retail stores and greengrocers do not give imported avocados the necessary care to continue their optimal ripening.

Avocado import

Mr. Avocado commented that in 2020 his sales grew 65% thanks to the fact that the sale of avocados was decentralized only to the largest cities in China and began to bet on second and third level cities at the same time.

The countries par excellence from which Mr. Avocado imports avocados are Mexico, Peru and Chile, although they highlighted the entry of the Colombian offer as well as the negotiations that are being carried out in California and South Africa, thus guaranteeing a supply of avocados throughout the year. for the Chinese people.